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DSC Limited extends offer for encouraging tag usage after the overwhelming response to their latest initiative

Post Date : March 11,2011

DSC Limited, one of India’s leading infrastructure companies, engaged in the construction of Roads & Expressways, Railway projects, Urban Infrastructure, Power & Real Estate today announced that they are extending the date of their offer to avail Smart Tags at discounted prices till March 25, 2011, keeping in mind the overwhelming response to their ongoing initiative. The company has issued 1100 new tags and has replaced 1800 faulty tags between 1st and 10th March, 2011. 

The offer, earlier scheduled to end on 10th March 2011 has been extended looking at the stupendous success of the initiative. The company has reduced the cost of new tags from Rs 1500 to Rs 1200 and proposed a free replacement of all faulty tags provided they have not been tampered with. Additionally, DSC Limited has an incentive scheme to encourage those commuters having tags which they do not use, to return them in exchange for a gift voucher. 

This initiative has brought in desired results with more and more people using tags and enjoying a smooth uninterrupted drive. The waiting time in the tag lanes has come down substantially to as low as 20 seconds during peak hours. DSC Limited has also taken measures to discourage non tag users from entering the tag lanes by guiding them into cash lanes.

Speaking on the occasion Mr. Manoj Aggarwal, CEO - Highways (O&M), DSC Limited, said, “We are extremely happy to announce that our initiative to promote tags for smoother traffic on Delhi- Gurgaon Expressway has been a success. This initiative has helped us reduce the waiting time at the toll plaza significantly. Due to the positive response from our commuters, we are extending the offer till March 25, 2011. We strongly believe that more usage of tags would help us in our efforts to ensure smoother traffic for commuters and reduce the waiting time for all.”

About DSC Limited

DSC Limited is one of the fastest growing infrastructure developers in India with presence in Roads & Expressways, Railways, Urban Infrastructure, Power & Real Estate. It has achieved this position of leadership in a short span of 8 years. DSC Limited is not only a builder of projects in the chosen sectors but also planners, designers, financiers and constructors who operate and maintain large scale world class infrastructure projects. DSC Limited is a part of the DSC Group, a transnational business present across four continents. With a successful track record since its inception over six decades ago, the group has interests around the world ranging from Developing and Constructing Infrastructure to Hospitality, Trading, Real Estate & Retailing.

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